Privacy Policy

This Privacy Policy explains how Stormpeak Athletics ("we," "us," or "our") collects, uses, and protects information when you visit our website. Stormpeak Athletics is an affiliate website focused on sports products and content. We may earn commissions when you click certain links and make purchases on third-party retailers. Your privacy matters to us, and this policy describes our practices in accordance with the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This policy was last updated in 2026.

Information We Collect

We collect limited information to operate our site, understand how visitors use it, and support our affiliate relationships. We do not require you to create an account or provide personal information to browse our content.

Cookies and Similar Technologies

Cookies are small text files stored on your device when you visit a website. We use the following categories of cookies:

Essential cookies: These are necessary for the website to function correctly, such as remembering your privacy preferences and maintaining basic site security. These cannot be switched off in our systems.
Analytics cookies: These help us understand how visitors interact with our site—for example, which pages are most popular and how users navigate between them. This information is aggregated and helps us improve our content and performance.
Affiliate cookies: When you click an affiliate link, a cookie may be set by the retailer or affiliate network to attribute any resulting purchase to our site. This allows us to earn a commission at no extra cost to you. These cookies do not give us access to your payment details or purchase specifics.

You can manage or disable non-essential cookies through our consent banner or your browser settings. Disabling certain cookies may affect how parts of the site work.

Usage Data

We automatically collect information about how you use our website, such as the pages you visit, the time and date of your visit, the time spent on each page, referring pages, and the links you click. This usage data helps us measure the effectiveness of our content and improve the visitor experience.

Device Information

We may collect technical information about the device and connection you use to access our site, including your browser type and version, operating system, screen resolution, approximate location derived from your IP address, and general network information. This data is used for analytics, security, and to ensure our site displays correctly across devices.

Newsletter and Email Collection

If you choose to subscribe to our newsletter, we collect the email address you provide. Newsletter sign-up is entirely optional and is only processed with your explicit consent. We use your email address solely to send you sports-related updates, product recommendations, and news about Stormpeak Athletics.

You may withdraw your consent and unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly. Withdrawing consent does not affect the lawfulness of processing carried out before your withdrawal.

How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and secure our website.
To analyze site traffic and improve our content and user experience.
To attribute affiliate referrals and manage our commission-based partnerships.
To send newsletter emails to subscribers who have opted in.
To comply with legal obligations and enforce our terms.

We Do Not Sell or Trade Your Data

Stormpeak Athletics does not sell, rent, or trade your personal data to third parties for monetary or other valuable consideration. We do not share your personal information for cross-context behavioral advertising in exchange for payment. Under the CCPA, we do not "sell" or "share" personal information as those terms are defined by law.

Third-Party Services

We work with trusted third-party providers, such as analytics platforms and affiliate networks, that may process data on our behalf or set their own cookies when you interact with their links. These providers have their own privacy policies governing how they handle information. We encourage you to review the privacy practices of any third-party retailer or service you visit through our links.

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area or the United Kingdom, we rely on the following legal bases to process your information:

Consent: for analytics and affiliate cookies and for newsletter communications.
Legitimate interests: for essential site operation, security, and understanding aggregate site usage, provided these interests are not overridden by your rights.
Legal obligation: where we are required to retain or disclose information by law.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

The right to access the personal data we hold about you.
The right to request correction of inaccurate or incomplete data.
The right to request deletion of your personal data.
The right to restrict or object to certain processing.
The right to data portability.
The right to withdraw consent at any time.
The right to opt out of the sale or sharing of personal information (CCPA), which we already honor as a matter of practice.
The right to non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us using the details below. We will respond to verified requests within the timeframes required by applicable law.

Data Retention

We retain usage and analytics data only for as long as necessary to fulfill the purposes described in this policy. Newsletter subscriber email addresses are retained until you unsubscribe or request deletion. We remove or anonymize information when it is no longer needed.

Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is not directed to children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can remove it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us through the contact page on our website. We are committed to addressing your inquiries and resolving any concerns about how we handle your information.